Global marketing strategy
We work with Korean tech companies to build a clear strategy, English messaging, and a plan to act on.
Let’s build your strategyA 2–4-week, fixed-fee strategy engagement.
We work with leadership, product, sales, and marketing to recommend where to focus.
Review your capabilities, brand, customer input, and constraints.
Compare positioning choices and work through competing priorities with your team.
Who to prioritize, which advantage to lead with, and why—with evidence and trade-offs.
Decide what buyers should understand first.
Ground the message in your product and customer evidence.
Put the direction into English your team can use.
Choose what to publish and where to focus.
Decide what can wait, given your team’s capacity.
Identify the assumptions to check and the decisions to revisit.
You keep the strategy, messaging, and plan. Your team or agency handles execution.
Work directly with Jay and Brian.
Technical product marketing
Led product marketing at Nethermind, the #1 Ethereum client by market share, securing 30% of the network. Co-founded BorderX, taking Korean brands global for clients including Alibaba Group, Lotte Beverage, Samyang Foods, and Hyundai Bioscience.
Jay’s background
Product & engineering
Product manager at Waymo. PM and senior engineer at LG; represented LG on the ROS 2 and Autoware steering committees. Studied electrical engineering at Harvard, then a master’s in robotics at UC Berkeley. Now builds Dubcap, an AI video tool, and the AI systems behind Unlocalized media.
Brian’s backgroundYou bring the product, existing materials, customer evidence, and decision-makers. We work through positioning options and competing priorities across leadership, product, sales, and marketing. Jay and Brian own the recommendation; your team makes the final decision.
We discuss Korean companies, their products, and the business decisions behind them—in English.
More from our mediaShare your website, target market,
and what you’re finding difficult.
